Corporate photographers learn early that each corporate photo-shoot is unique – as unique the company which the images will represent. Every company needs corporate head shots and most firms will ask me to do executive portrait photography of the CEO, the president and the partners. The projects I like best are the ones that afford me ample time for each executive portrait. It’s great to have an hour or more to photograph the executive in their natural environment. With enough time, I enjoy creating uncommon compositions in interesting locations like lobbies, foyers, and cityscapes. When a firm engages me to update their corporate library of photographic images, I’ll spend an additional day or two capturing reportage style corporate meeting pictures and corporate still-life details. Some companies also bring me on board to create dynamic group-shot team photography.
What strikes this corporate photographer as I analyze the photography done for Digital Fusion, is how casual the team is. The photographs reflect a workspace that is as vibrant as it is productive. Of course, Colorado based businesses are typically more casual than similar companies located the east coast or in places like Chicago or Charlotte. But tech companies have the luxury of conducting the bulk of their business online. The need for suites and skirts is simply not the same as it is for a downtown face-to-face corporation. As you might expect, a law firm located in Beijing will be a tad more formal.