Corporate photographers learn early that each corporate photo-shoot is unique – as unique the company which the images will represent. Every company needs corporate head shots and most firms will ask me to do executive portrait photography of the CEO, the president and the partners. The projects I like best are the ones that afford me ample time for each executive portrait. It’s great to have an hour or more to photograph the executive in their natural environment.  With enough time, I enjoy creating uncommon compositions in interesting locations like lobbies, foyers, and cityscapes. When a firm engages me to update their corporate library of photographic images, I’ll spend an additional day or two capturing reportage style corporate meeting pictures and corporate still-life details. Some companies also bring me on board to create dynamic group-shot team photography. 

 
Corporate photographers find niches which allow their work to thrive.  Lately, Ive been requisitioned quite often by law firms to make elegant portraits. And they’re usually hip to my suggestion of creating candid style editorial and reportage photography of their law firm in action.  So we’ll take an extra day or two to capture photographs of real-life meetings to be used in brochures and on websites. A New York based law firm recently sent several requests for me to photograph 1,000 attorneys in 20 different cities around the globe. There are ten cities here in the USA plus five in Europe and five more in Asia. Exotic locations like Singapore, Paris, London and Tokyo will make for creative portrait photo-shoots, but it will be a ton of work. So I just bid my normal rate – $480 per individual plus travel, accommodations and a make-up artist.
 
The thought I keep in the forefront of my mind while making corporate photographs is that each company is unique. First, I listen to their ideas while offering some of my own insights. My initial meeting with a new corporate photography client typically happens when I first visit their office before the photo-shoot. I scout the location and analyze lighting conditions. Listening to their desires, I weave a plan how best to accomplish the upcoming commercial photo-shoot that will reflect the company through my photography. Once the photo-shoot is scheduled, I take time research the company as I stretch my creativity to invoke new ideas. I never want to do the same exact thing I did in the last gig. So I push myself to offer more that what they requested. Scheduling a few breaks in the midst of every photo-shoot gives me a chance to review previously captured images and to inspire work not yet done.  
 
Digital Fusion
The pictures posted in this story come from a company named Digital Fusion. These images were done in one day after an initial request for corporate team group-shot photography. Using a mobile first approach, Digital Fusion recreates or optimizes websites to be responsive across all platforms. They use dynamic content to create compelling user experiences that consistently engage and convert site visitors. Digital Fusion caters to a vast array of companies who need marketing assistance with website SEO, e-commerce and email.
 

What strikes this corporate photographer as I analyze the photography done for Digital Fusion, is how casual the team is. The photographs reflect a workspace that is as vibrant as it is productive. Of course, Colorado based businesses are typically more casual than similar companies located the east coast or in places like Chicago or Charlotte. But tech companies have the luxury of conducting the bulk of their business online. The need for suites and skirts is simply not the same as it is for a downtown face-to-face corporation. As you might expect, a law firm located in Beijing will be a tad more formal.   

This casual business head-shot portrait in office location is one of my all-time favorites.

Although Digital Fusion didn’t use it, this casual business head-shot portrait in office location is one of my all-time favorites.

CEO and founder of Digital Fusion, Joe Morrow inspires to his team during group meeting.

CEO and founder of Digital Fusion, Joe Morrow inspires to his team during group meeting. He’s “fired up to help clients outsmart and out-execute larger rivals through digital marketing strategy.”

caa-Denver-Office-Corporate-Photography cab-Office-Casual-Photography cadCorporate-Photoography-Keyboard Casual-Corporate-Headshot-Photographers Casual-Corporate-Photography cay-Corporate-At-Work-Photography

Real-to-life corporate photography images like this one, portray contemplative moments of the workday.

Real-to-life corporate photography images like this one, portray contemplative moments of the workday.

Udis sought out Digital Fusion to create a mobile marketing plan. Corporate advertising photographs like this one are done using a very shallow depth of field. Narrow area of focus directs the viewer to the product.

Udis sought out Digital Fusion to create a mobile marketing plan. Corporate advertising photographs like this one are done using a very shallow depth of field. Narrow area of focus directs the viewer to the product.

Denver-Corporate-Casual-Photography

Back to top|Contact me|Subscribe to deCroce Blog|Email this post to a friend|Share on Facebook|Share it

Editorial, Reportage and Executive Portrait Photography

This was a fun corporate photo-shoot for ESP Settlements. I especially like the 1990’s style portrait of CEO Joe Costello, so that’s the last image posted. But I also like many of the business reportage meeting photographs, the executive portraits and the business group-shot portrait.

The corporate photo-shoot started, as most do, several weeks before the actually day of photography with a scouting visit to the corporate office in Englewood Colorado. As we discussed the corporation’s photography needs, I made mental notes about lighting backgrounds and ambiance. ESP marketing personnel wanted a library of executive portraits, editorial action meeting imagery and corporate team group-shot portrait photography.

Aided by assistant Natasha Braegger, we worked the entire day long corporate photo-shoot attending to each item on the shot list.

 

 

The President and CEO of ESP Settlements discuss business during corporate photo-shoot.

Business-Meeting-Photography CEO-President-Corporate-Photography2 Corporate-CEO-Portraits Corporate-Group-Photography-Offices-B&W Corporate-Photographers-Denver Corporate-Photography-CEO-Group Jovial-Meeting-Business-Photography Meetin-Business-Reportage-Photography

                        I love the simple elegance of this annual report style executive CEO portrait

Back to top|Contact me|Subscribe to deCroce Blog|Email this post to a friend|Share on Facebook|Share it

I love the results from this recent executive portrait photo-shoot. So does my client – Emily Gepner.

Being a professional people photographer, I often make portraits for top executives whose careers and whose companies were unknown to me before the photo-shoot. And I see a glimpse into the fascinating world of people like Emily Gepner. As a high-level executive for AECOM, Emily spans the globe coordinating complex projects in human infrastructure. It’s easier to ask what AECOM does not do rather than what projects it manages. As one of Fortune magazine’s most admired companies of 2015, AECOM made 19 Billion in the first half of 2015.

Emily’s financial wizardry together with her global network of top professionals “develop innovative solutions to the planet’s most complex challenges.” During the portrait photo-session, she mentioned world projects in transportation, healthcare, nuclear power-plants and city structures like sports stadia. Emily’s traveling schedule was so jammed that landing a day for a professional photo-shoot was tough. We finally settled on a Saturday afternoon.

High-Level-Women-Executive-Portrait-Photography2

Executive portrait head-shot of Emily Gepner looks like it was done in studio, it was actually a location photo-shoot. The blue background was a frosted glass room divider.

AECOM is in the process of moving their office in the Denver Tech Center area so we worked in their old site. When I arrived, make-up artist Kalyja Rain was already at work as I scouted various locations for the business head-shot portraits. We shot indoor executive portraits and we worked outside as the sun began to set. Now, looking at these portraits of Emily, anyone can see that she’s a delightful attractive executive. But accolades go out to Kalyja Rain who stepped in and did a wonderful job with make up. And Emily liked the results so much that we did a family portrait session a few weeks later.

Perusing the website of AECOM, I have to say, it’s one of the finest corporate websites I’ve seen. Their design and professional photography choices are impeccable and clean. And even a first time visitor can see that this company makes brilliant choices. I have to throw it out there that I’d be honored to do more photography for AECOM. I’m hoping that they’ll commission me for exciting architectural, industrial and people photography photo-shoots. A two week long photo-shoot in an exotic warm weather location during the month of February would prompt me lower my photography day rate from $8k to just 4k (plus expenses of course).

Top-Executive-Women-Business-Photography

 

My idea to shoot between the chairs in the boardroom paid off with this uncommon portrait.

Back to top|Contact me|Subscribe to deCroce Blog|Email this post to a friend|Share on Facebook|Share it

Pro-photography portraits of executives and dignitaries, are exciting and challenging. But there are times when I’m asked not to show the glorious results on my websites. I can’t show the creative, stunning, superlative, once-in-a-lifetime work from a recent executive-portrait photo-shoot.  I mustn’t even mention the name of my client. This may be my magnum opus of a lifetime of professional photo-shoots and I can’t show it. Okay, maybe the phrase magnum opus (from the Latin meaning “great work”,[1] refers to the largest, and perhaps the best, greatest, most popular, or most renowned achievement of an artist.) is a bit of an exaggeration, but I really do like the proofs.

 

What is allowed to post here are the results from the scouting trip of the executive portrait photo-shoot which was done a week prior. Now, the term executive portrait photo-shoot is probably misleading. If one thinks about the three branches of government, my client would be found under one of the two branches that is NOT the executive branch – I didn’t get the plumb assignment of photographing President Obama. The term executive portrait photography is for for SEO purposes. No one ever googles legislative portrait photography or judicial portrait photography. But I’ve been delighted to learn that many of my clients found me by googling executive portraits or CEO portrait photographers.

 

From the first meeting with my client, I was made to feel at ease and natural in my client’s awesome work environment. With a persona of quiet confidence, and insightful wit, I felt as if I were in the company of Henry David Thoreau or Thomas Jefferson. When the topic our conversation drifted to what is currently a hot national debate and the Colorado interpretation of it, my client nonchalantly said, “oh yes, I wrote that.”

 

Readers might wonder why in the world I’d write about a non-executive portrait photo-shoot of a client who can’t shown or named. I’ve got eight months of material from cool aviation photo-shoots, executive portraits, (of course), editorial photo-shoots and family portraits on location. So why did I choose to write about my secret client?  Well… I really like these shots from the scout.

My intent with this post is to show the importance of location. As some other photographers may have learned, finding a dynamic location and then finding the background inside the location is as important as lighting, composition or expression.

 

Denver-AppelateCourt-Steps Stunning-Architectural-Photo-Technique

 

Judicia-Architecture

 

 

Although we all agreed that the Greek/Roman architecture is stunning in photography, my client opted for the modern contrast of light and shadow as represented here.

Although we agreed that the Greek/Roman architecture is stunning in photography, my client opted for the modern contrast of light and shadow as represented here.

Here are a few of previous portraits I did of my clients colleagues.

Here are a few of previous portraits I did of my client’s colleagues. I didn’t do the painted portraits (bottom right).

DeCroce-Photography-Portrait

Make-up artist Suzanne Blons at work.

Make-up artist Suzanne Blons at work.

Back to top|Contact me|Subscribe to deCroce Blog|Email this post to a friend|Share on Facebook|Share it