I felt as though I were photographing the royal blue blood of the ski bizz

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Intrawest CEO Bill Jensen

Executive portraits on location and corporate head-shots has never been more fun.  Photographing Intrawest  CEO Bill Jensen was an extreme pleasure.  Intrawest is the company that runs Winter Park and Steamboat in Colorado and a host of other resorts in North America.  As a longtime skier myself, I felt as though I were portraying the royal blue blood of the ski bizz.

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Bill is a past president of the National Ski Areas Association and was recently inducted into the Colorado skiing hall of fame.  He’s been the CEO of Breckenridge, Vail, and he oversaw the executive management of three ski resorts in California (Northstar at Tahoe, Sierra at Tahoe, and Bear Mountain).

During our photo shoot in the corporate offices in Denver, Bill told me a story that when he was still in his 20’s he vowed to his ski buddies that someday he would run Vail.  When I asked if his friends laughed, he said “Oh no, they knew I was serious”.  Serious and driven but with a warm and gentle heart,  Bill Jensen is a true business hero.  And I think these portraits help to illustrate his charisma.

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