Corporate Photographer Variations
Corporate photographers learn early that each corporate photo-shoot is unique – as unique the company which the images will represent. Every company needs corporate head shots and most firms will ask me to do executive portrait photography of the CEO, the president and the partners. The projects I like best are the ones that afford me ample time for each executive portrait. It’s great to have an hour or more to photograph the executive in their natural environment. With enough time, I enjoy creating uncommon compositions in interesting locations like lobbies, foyers, and cityscapes. When a firm engages me to update their corporate library of photographic images, I’ll spend an additional day or two capturing reportage style corporate meeting pictures and corporate still-life details. Some companies also bring me on board to create dynamic group-shot team photography.
Corporate photographers find niches which allow their work to thrive. Lately, Ive been requisitioned quite often by law firms to make elegant portraits. And they’re usually hip to my suggestion of creating candid style editorial and reportage photography of their law firm in action. So we’ll take an extra day or two to capture photographs of real-life meetings to be used in brochures and on websites. A New York based law firm recently sent several requests for me to photograph 1,000 attorneys in 20 different cities around the globe. There are ten cities here in the USA plus five in Europe and five more in Asia. Exotic locations like Singapore, Paris, London and Tokyo will make for creative portrait photo-shoots, but it will be a ton of work. So I just bid my normal rate – $480 per individual plus travel, accommodations and a make-up artist.
The thought I keep in the forefront of my mind while making corporate photographs is that each company is unique. First, I listen to their ideas while offering some of my own insights. My initial meeting with a new corporate photography client typically happens when I first visit their office before the photo-shoot. I scout the location and analyze lighting conditions. Listening to their desires, I weave a plan how best to accomplish the upcoming commercial photo-shoot that will reflect the company through my photography. Once the photo-shoot is scheduled, I take time research the company as I stretch my creativity to invoke new ideas. I never want to do the same exact thing I did in the last gig. So I push myself to offer more that what they requested. Scheduling a few breaks in the midst of every photo-shoot gives me a chance to review previously captured images and to inspire work not yet done.
The pictures posted in this story come from a company named Digital Fusion. These images were done in one day after an initial request for corporate team group-shot photography. Using a mobile first approach, Digital Fusion recreates or optimizes websites to be responsive across all platforms. They use dynamic content to create compelling user experiences that consistently engage and convert site visitors. Digital Fusion caters to a vast array of companies who need marketing assistance with website SEO, e-commerce and email.