Professional Photographers Get Businesses More Business

.

Hire professional photographers. Thats the answer for businesses who are looking for new clients and new action. New superior photography entices new business. The best professional photographers are the ones who charge the most! Everyone knows that. And professional photography could well make competitors irrelevant. Inferior photography on the other hand, can push potential new clients to look elsewhere.

Professional photographers will capture images of business meetings, executive/CEO portraits, details and interactive photojournalism. Selected photographs will then be enhanced by professional photographers to be used in annual reports, advertising brochures and online presence. Updating corporate libraries of professional photography is at least as important as staying current with website design. Old pictures on a new website just look like a Band-Aid on a scab. Whereas exceptional photography will distinguish any presentation – even out-of-date web design. Brilliant imagery highlights personnel. And professional photographers create images that honor the existing client base.

When hiring professional photographers, business marketing strategists and ad agency art directors, would do well to create a checklist of potential images. And for the professional photographer to do their best work, its important to understand the usage of each item on the checklist. Knowing how and where a photograph will be used, is imperative for a photographer to do their best work.

Here’s an example list for a hypothetical construction company to guide professional corporate photographers. This particular library of corporate images would be accomplished over three or four days of professional photography photo-shoots. So when Bob Builder’s Construction hires Eddie’s Exposures to create new pictures, the list might look something like this:

• Professional photographs captured during meeting in boardroom. Horizontal format. To be used as large banner images on website.
• Action photography at job site (preferably done in late afternoon light). Vertical or square format. To be used as cover of annual report.
• Job site reportage style photography of workers. Any format. To be used for interior pages of annual report and for website.
• Interactive professional portraits and head-shots of executives. Horizontal format with environment. To be used on website and press releases.
• CEO portrait both full length and head & shoulders. Horizontal format with environment plus vertical elegant portrait. These will be used on websites, annual reports and for press releases. Create a wide variety of interesting portraits as well as interactive photojournalistic style images that depict interaction with team.
• Get detail and close up pictures (tools, workers hands, and very tight faces). We may also like silhouettes and sunsets. Any format.  These will be used on websites, annual reports and for press releases.
• Team group shots: We’ll want you to compose interesting group-shot portraits both in the office and on job sites. It would be cool to schedule one of the on-site group shots very late into the eventing at dusk. horizontal format. To be used for interior pages of annual report and for website.

• To see more examples of corporate photography please check out our main website DeCroce Photography. Categories for corporate and business professional photography include:

• Commercial and Advertising Photography

• CEO and Executive Portrait Photography
• Business Group Photography
• Industrial Photography

• Corporate Head-Shot Photography