deCroce blog of photography

Category Archives: Advertising Photography

Office Headshots Photoshoot

What was my first professional office headshots photoshoot? That question was asked by a young photography student last week. And I had to tell her I couldn’t remember. A life-long career as a professional photographer tends to blur single events and individual photoshoots. But I do remember a photoshoot on location with Pepsi-Cola from my...

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Architectural Photographers

Interior and Architectural Photography Denver Architectural photographers make pictures of human designed structures. They are charged with creating a single image that fulfills a multitude of qualities. The desired effect of each image is to convey an aesthetic essence while depicting an accurate representation of the structure. Commissioned to create a portfolio of commercial images...

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Industrial Photographer

After capturing this image, I knew I wanted to write an article entitled Industrial Photographer. But the image needed some work. And as I worked on it, it began to transform into a drawing. I wonder, at what point does a photograph become an illustration? Long stories about the making of photographs are usually boring....

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Denver Photographer Shoots March Snow

It’s not every day I get to go out shooting at dawn with my favorite Denver Photographer. Levi, Sophia and I had a blast creating these images around Denver. (Wait, if you’re reading this article on a phone and have access to a desktop computer, you’ll enjoy the photography better if you switch. Thanks!) Some...

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OFFICE BUSINESS PHOTOGRAPHY – MAKING it BETTER

DENVER BUSINESS PHOTOGRAPHY IN OFFICE LOCATION The first thing I do when I land any business photography assignment for a corporation, a sole proprietorship or a non profit organization, is to scout the location. The direction of light entering through a window can make or break a picture. Just an hour difference in the scheduled...

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Denver Commercial Photography Production

THE MAKING OF AN ADVERTISING PHOTOSHOOT IN DENVER Before a COVID pandemic forced mask wearing, I was commissioned to manage a Denver commercial photography production for national brands. A Houston based advertising and marketing agency called The Company Of contacted me to bid on an advertising photography project. Although my proposal was higher than many others, I won the bid (thanks...

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Denver Industrial Photography

Denver Industrial Photography – Colorado and the Western US   Denver industrial photography, like so many genres, isn’t exactly what I aspired to do as a young photographer. It was, in fact, almost the furthest thing from my radar when I was starting out. The only thing less interesting to me than a Denver industrial photographer was forensic photography....

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Commercial Advertising Photographer

Denver Commercial Advertising Photographer Edward DeCroce on Photography and SEO in pandemic Isolation   Commercial advertising photographer Edward DeCroce is an award winning internationally published creator based in Denver Colorado. He possesses a rare combination of expertise, skill, talent and drive. Yet he’s still hungry for action in commercial advertising photographer assignments. That’s a newly...

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Commercial Photography During The Pandemic

PHOTOSHOOT for T2 UTILITIES   Commercial photography during the pandemic year has been as sparse as green grass in the winter. Things started out great in 2020 with medical editorial gigs and other commercial photography assignments. Then, as with so many other professions, it all crashed with the quarantine. There were a few portrait photography jobs that came my...

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Executive Photography For Executive Coach

Executive Photography Photoshoot for Executive Coach Kari Granger Executive photography for executive coach Kari Granger was a highlight of the year. The photoshoot was scheduled at the Granger Network headquarters near Evergreen on a perfect September afternoon. My introduction to the Granger Network and to Kari came by way of her world-class scheduling agent, Joshua Hander located...

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A KissCam Photoshoot Portrait

Portrait Photoshoot For KissCam Founder Dana Veitch   A KissCam photoshoot portrait for Dana Veich was a far-out, groovy experience man. The ritgheous-dude was amped with good vibe wearing super threads for our mellow day-trip photoshoot. It was out-a-sight!  See, the thing is, I knew Dana in college. We were friends and worked together on school...

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Denver Commercial Photography

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