Environmental Business Portraits for Accenture

 

Executive portraits on location, like this one in an Accenture office, are always more interesting than studio.

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Also called executive environmental portraits, the end result is not just a crafted depiction, but a master portrait which reflects achievement and the years of hard work it took to stand in those shoes.

From this photographer’s perspective, environmental portraits stimulate creative juices in much different ways (better) than studio photo-shoots.
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When I photograph a CEO or do portrait environmental photography for other big-shot executives, I know I have to be at the top of my game.  Time is sometimes short.  And I never keep my clients waiting for me to get the technical parts under control.  Pre scouting the office location has already been done days or even weeks before I focus my lens for an executive portrait.  I arrive early to set up lights and choose the most interesting backgrounds within the location.  Even grand offices can present logistic problems to be solved, so once I’m at the site, I like to have a few quite moments to plan the course of the executive portrait photo-shoot.
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Board rooms for example, present an interesting challenge.  It’s not that they lack grandeur – most are austere in a majestic style.  But the function of a boardroom is to hold a meeting right?  So what all boardrooms have in common is a really gigantic unmovable table surrounded by big cushy chairs on wheels.
Now, lighting the subject (as any photographer knows) is done best by bringing the umbrella or soft-box quite close to the subject’s face.  Tough to do with a boat sized table in the way.
So I’ve collected some mini stands and a few ultra-light alien-B 300 WS strobes that I can place on the enormous plank.  And the results are terrific.
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When I do an executive portrait session on location, my first goal is to give my client what they’re expecting.  I start with the kinds of poses and settings we’ve all seen before and that I’ve done countless times.  I must admit my disappointment when tight schedules permit nothing beyond.  But my charming persuasion usually leads to an augmented photo-shoot.
Creativity doesn’t always just turn on with a flip of the switch.  And a portrait that will be revered as art, is a collaboration between the photographer, the executive and the stylist or M/U artist.
But the event of a businesses photographic portrait is not a drab overly long session to be endured with clenched breath.  In fact, it’s a rare day when, at the end of the photo-shoot my client doesn’t say
“Hey Edward, THAT was really fun!”  Or something to that effect.
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Paul at boardroom table.

Accenture executive George portrait on location.

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The Chicago based advertising agency C-Change contacted me to do an executive photo-poratait shoot.  Their client – Accenture (formerly Arthur Anderson) needed to have business portraits of one of their top executives.  As is my habit, I arrived early to set up and conjure creativity before photographing Paul.  But visiting from St. Louis that day was another Accenture executive named George.  The photographs posted  here are a few of my favorites of Paul and George.
Still waiting to photograph John and Ringo.

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Maybe it’s the fog or the lushness, but something about photographing the Appalachian Mountains simply took my breath away.  For me, a western raised boy from Colorado, having the time to portray eastern topography has been a new thrill.  Maybe I just needed a change of scene.

On a recent commercial photo-shoot for Antero Resources in West Virginia,  I worked before dawn on landscape photography.

Here are a few.

Landscape photography and dawn fog in the Appalachian Mountains of West Virginia.

I loved the soft subtle colors of this landscape so much I made it my featured photograph on my FB business web page.  https://www.facebook.com/pages/Edward-DeCroce-Photography/117952091562669

While climbing up a steep gas-easement I spotted an interesting looking rock. (Ok, I was feeling pretty spent from the long day photo-shoot.) When I bent over to get a closer look, the rock turned into a turtle.

Worker in gas-easement at dawn.

Pennsboro West Virginia.

As a western raised boy, I didn’t see dawn fog often. So while on a photo-shoot for Antero Resources, I made sure capture a few landscape fine-art photographs of the Appalachian dawn.

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It’s an honor to be recognized as a top Denver photographer.

I’m delighted to receive the Denver award in photography again in 2014.

Top-Denver-Photography-Award

The Crystal Blue award for Denver photographer 2014 was a pleasant surprise.

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Corporate Photography and Marketing

Business group portraits and corporate head-shots do need a professional photographer.

Corporate group photography for fun.

 

Since there’s no line item for aesthetics, 
measuring ROI with regards to professional photography is a tricky proposition.
And given the many factors that go into a successful marketing campaign,
it’s difficult to gauge the effect of PPPP (professional people and portrait photography)
at a high level versus low end professional or amateur photography.
Marketing dollars have clearly drifted away from traditional outlays like photography for brochures,
magazine advertisements or even annual reports.  Organizations instead are focusing, with mixed results,
on the digital world of social media and mobile devices.  But when it comes to pro-photography,
firms and professionals cut corners or simply don’t step back to truly see their own branding.
As a result, the modern standard for what counts as a professional portrait or head-shot has plummeted.
The same rigor applied to bottom line based analyses would be well spent in the world of design.
Professional web designers and photographers alike, bring new creativity born from salty trial and error.
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Financial firm SJHW represented here wanted a mix of professional head-shot portraits and business group photography.

Formal business group photography on white seamless.

Head-shots on white

 

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On photo-assignment for the Irish company Oldcastle Materials, I photographed plenty of industrial “clean” images.  But for this blog post, I wanted to show a few slightly abstract industrial photographs.

Art director Heather Askew stressed that we needed clean perspectives and angles to showcase in photography, the gravel and asphalt plant near Grand Junction Co.  And the Commercial photography photo-shoot was a resounding success.

The business of making industry field pictures at a working plant look like a sterile bathroom is part of the job.  And the challenge is reward in itself, particularly when the client is pleased with the results of the industrial photography.  But the artist in me likes to look for abstract.  And like a little boy in his sandbox, I was having fun commanding from my perch on the man-lift, just where the trucks and bulldozers should go.

 

 

Workers meet on narrow stairs in gravel & asphalt plant Photograph.

Recycled asphalt shingles (RAS) at United Gravel near Grand Junction Co.

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An Irish based company, Oldcastle Materials

is the leading supplier of aggregates, asphalt, ready-mix concrete, and construction and paving services in the United States.

I was contacted by the marketing department in Atlanta about industrial photography in the field.
And after some preliminary discussions, I was hired for a three day commercial photo-shoot.
We centered our industrial photography photo-operation out of Grand Junction working from dawn to dusk and
traveled over to Telluride to capture photography of ongoing asphalt paving crews.

Art director and writer Heather Askew (left) composes a new shot idea while I photograph from above. Tar-On-Tank abstract industry photograph (right)

Gravel quarry industry abstract photography in western Colorado.

Heavy equipment piles RAP – recycled asphalt pavement.  

Photograph of photographer’s shadow on man-lift during corporate/industrial field photo-shoot.

Piles of RAP and gravel with tree.

Recycled asphalt pavement (Rap) as it comes off the conveyer belt.

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